Excited to share the single artwork and music video along with some press images for Lexi Todd’s newest single, “Madonna”. Lexi is a local Brooklyn musician who has a very soulful yet pop sound and I was beyond thrilled to work with her. Halla Creative did all of the concepting and design for both the single artwork as well as the music video.

The single was very much about being your own queen and ditching to the status quo, which is where the name “Madonna” came from with her genre-defining and defying music and performances. So with that in mind, Halla Creative and I set out to create a concept that would mesh both Lexi’s vintage-y, soulful sound with strong “queen”-type imagery. Stephanie Haller of Halla Creative also directed the music video.

The art for her single artwork, promo materials as well as the music video were shot on a variety of film formats including Polaroids, 16mm, 120 and 35mm. We also had shot some additional photos for press, socials, etc and were really in love with the results.

With the music video, we wanted the vibe to match the single artwork in the vintage vibe and powerful, straight-on posing. Shot on expired 16mm Kodak film with a Bolex H16, the look blended beautifully meshed with Lexi’s aesthetics. You can watch the music video below.

CREW

Music: Lexi Todd

Cinematographer: Nick Collingwood

Design/Director: Halla Creative (Stephanie Haller)

Styling: Tyler MacDonald

Processing & 2K Scans: Kodak Lab NYC

Key Grip/Gaffer: Jason Bullok

Camera Rental: MONO NO AWARE