NYFW - Cult Gaia Store Opening // 8x10 Polaroids
Last February, I was hired to shoot some large format 8x10 Polaroids at a store opening party for the fashion brand, Cult Gaia, in SoHo. The event was packed and had some notable guests including Emily Ratajkowski.
I was shooting for Brooklyn Film Camera and had my buddy Sam Dole assist me. Sam previously did some assisting for the 1923 shoot I also assisted on and is well-versed in all things large format. We set up outside the store right next to their red carpet and after a test shot we were ready for action.
I ended up shooting over 50 8x10 Polaroids that evening. A lot of cool fits and some familiar faces of the NYC Fashion world but the highlight was definitely Emily Ratajkowski stopping by to get a couple portraits of her and the owner of the store, Jasmin Larian. Given the chilly temps outside, they came out absolutely stunning and everyone loved seeing their Polaroid.
Hoping to do more 8x10 work this year. It’s quite the process but the results are next level, especially in person.